Henricks Outdoors

An outdoor publication organized around intent

Henricks Outdoors is our family’s Pacific Northwest outdoor brand, rebuilt around a simple observation: people arrive at an outdoor site to do something specific. Plan a trip. Solve a problem. Learn a skill. Find gear.

So the site is organized by those intentions rather than by publication date. Basecamp, the entry point, combines search with seasonal context, daylight information and links through to road and weather conditions on 511Now. Article layouts lead with the useful part and put the longer read underneath it.

Intent-responsive design

The design responds to why someone came as much as to the size of their screen. Utility comes before narrative, modules respond to time and place, and direct routes like search let readers move fast when they already know what they want.

Articles offer Skim and Deep reading modes, with visible controls so readers can see what a mode changes and switch between them freely.

A static site with an editorial studio behind it

Next.js and React export the public site to static HTML, CSS and JSON, so pages load fast and there’s no server to maintain. Articles are markdown files with typed frontmatter, and a typed theme registry keeps the content separate from four page templates: Basecamp, answer-first articles, indexes and utilities.

The editorial work runs through a local Creative Studio — a kanban board and file-based editor for planning and writing. The public export carries only the published site. Editorial scripts check readability, style and consistency before anything ships, and the topic plan runs through December 2027.

What’s published

• 271 published articles across the four templates
• A books storefront, with purchases completed on Amazon
• Six editorial quality scripts backing the review process

Expanded daylight and season utilities, NOAA tide lookups and a retrieval-backed assistant are next on the roadmap.

What it demonstrates

It connects outdoor publishing with product design, content architecture, editorial governance and deployment. For clients and hiring teams it shows a complete publishing workflow, built and run end to end. For creative partners it’s the context behind a family outdoor brand and its books.