I help local businesses in Eugene, Springfield, and beyond get found on Google and look as good online as they are in person. One person, 30 years of craft, no agency runaround.
Restaurants. Clinics. Shops. Service businesses. If you need more than a template and want a partner who gets what it takes to stand out locally — we should talk.
Local businesses trust me
SEO, Google Business, and content that reaches your community.
No mystery quotes. You'll know what to expect before we start.
You work directly with me — not a rotating cast of account managers.
"Finally, someone who actually understands small business."
What I help with
Tell me what isn't working. I'll recommend the smallest piece of work that fixes it.
All servicesWork
511now.com brings wildfires, smoke, weather, traffic and 2,700+ official mountain cameras for Washington, Oregon and Idaho into one fast site — instead of four open tabs.
TerraGreetings sells printable outdoor card designs — accounts, subscriptions, payments and an at-home print engine, designed and built end to end.
KnowledgePeak.ai turns messy notes into professional FAQ pages, policies and guides for your website — a decade of enterprise knowledge practice, sized for small teams.
The experience behind it
Before Henricks Media, I spent a decade running enterprise knowledge programs at Symantec and Broadcom, and before that built OutdoorHub.com into a 21-million-user media network — the same discipline that saved a Fortune 500 company $30M a year now goes into every local build.
Tools
Article Anatomy · Content standards
With dozens or hundreds of authors, one style guide doesn't hold on its own. Article Anatomy shows how the standard applies to each field of the article template, with the full guidance for any field one click away. Nine standards are built in: a general one and eight industries, from home appliances to travel.
Tent wet inside in the morning
Title The customer's words, key words first
You wake up to wet tent walls and damp gear, and can't tell whether it leaked or it's condensation.
Issue What they see, in their words, plus the other ways they search
VerifyThe inner tent is dry the next morning.
Resolution Numbered steps, one action each, then a check
Your guide
I've spent years helping businesses figure out their digital presence — from local shops figuring out their first real website to teams at larger organizations untangling content strategy and knowledge management.
I'm not an agency. There's no team of juniors behind me. When you work with Henricks Media, you work with me directly. That means better communication, more thoughtful work, and someone who actually understands your business.
Either way, I'm here. Start a conversation when you're ready, or browse the services to see what's possible first.