Outdoor Media Network Platform
Designed and launched OutdoorHub.com, a content syndication platform that grew to 21 million monthly users and drove 33% revenue growth.
- Project
- OutdoorHub / Carbon Media Group
- Role
- Director of Web Development
- Timeline
- 2011–2013
21M Monthly users
Platforms & IA
- 21M
- Monthly users
- 33%
- Revenue growth
- #1
- Outdoor media network
Context
Carbon Media Group aimed to consolidate the fragmented outdoor media landscape into a unified network. The vision: create a content hub that could syndicate across enthusiast verticals while maintaining editorial quality and driving meaningful revenue growth.
Approach
Platform architecture and CMS
Led platform strategy and custom WordPress development for OutdoorHub.com. Defined editorial workflows, audience segmentation, and CMS architecture that could scale with growing content demands.
Content syndication system
Built a syndication infrastructure that distributed content across the network of enthusiast sites. This multiplied visibility for each piece of content while maintaining consistent brand standards.
SEO and user-centric design
Positioned Outdoor Hub as a top outdoor brand through strategic SEO, content governance, and UX improvements. Focused on discoverability and engagement to drive organic growth.
Outcomes
- 21 million unique monthly users at peak scale
- 33% revenue growth in 2013 through strategic content distribution
- Established OutdoorHub as a leading outdoor media network
- Created replicable platform architecture that supported multiple vertical expansions
- Demonstrated that content syndication + SEO + solid UX = sustainable growth
Questions about this work?
Happy to go deeper on any of it — the decisions, the trade-offs, or what I'd do differently.