Strategy & SEO

Get found on Google.
Get cited by AI.

Search has changed. People still use Google, but now they also ask ChatGPT, Perplexity, and Grok. Your business needs to show up in both — and I can help you get there.

The Shift

How people find information has changed

Google is still important. But increasingly, people are getting answers from AI — ChatGPT, Perplexity, Grok, Google's AI Overviews. They ask questions and get direct answers.

The question is: when AI answers questions about what you do, does it mention you?

This isn't future speculation. It's happening now. And the businesses that show up in these AI responses are the ones with content that's structured, authoritative, and answerable.

Google Search

Traditional rankings + AI Overviews

ChatGPT / Copilot

Conversational answers with citations

Perplexity

AI-powered research with source citations

Grok / Others

Growing AI ecosystem that cites sources

What most agencies don't offer

Answer Engine Optimization (AEO)

Getting your business cited by AI assistants isn't luck. It requires structured, authoritative content that AI systems trust.

Structured for AI

Content organized so AI systems can understand, extract, and cite your information accurately.

Answer-focused content

Clear, direct answers to questions your customers ask — exactly what AI assistants surface.

Citation-ready formatting

Schema markup, clear attributions, and authoritative content that AI systems trust and reference.

Cross-platform visibility

Optimized for Perplexity, ChatGPT, Grok, Google AI Overviews, and whatever comes next.

Why this matters now

Early movers in AEO are building visibility that compounds. The businesses getting cited by AI today are becoming the default answers for their industries. Waiting means playing catch-up.

Get started
The Foundation

Traditional SEO still matters

AEO builds on strong SEO fundamentals. You need both. Here's what I help with:

Local SEO

Show up when people in your area search for what you do. Google Business, local rankings, map pack visibility.

  • Google Business Profile optimization
  • Local citation building
  • Review strategy
  • Map pack rankings
  • Location pages

Technical SEO

The foundation that makes everything else work. Site structure, speed, and search engine accessibility.

  • Site audits & fixes
  • Page speed optimization
  • Schema markup
  • Crawlability & indexing
  • Mobile optimization

Content SEO

Content structured for both humans and search engines. Keywords that matter, not keyword stuffing.

  • Keyword research
  • Content optimization
  • Topic clusters
  • FAQ & answer content
  • Meta tags & descriptions
The Process

How we work together

1

Audit

Analyze your current visibility — both traditional search and AI citations. Identify gaps and opportunities.

2

Strategy

Prioritized roadmap based on your goals. What moves the needle now vs. what builds for the future.

3

Optimize

Hands-on improvements to your site, content, and presence. Technical fixes, content updates, citation building.

4

Monitor

Track rankings, traffic, and AI citations. Adjust strategy based on what's working.

Who This Is For

Businesses ready to compete

Local businesses wanting to dominate their market on Google
Companies that want to show up in AI search results
Businesses with good services but poor visibility
Teams that tried DIY SEO and got stuck
Anyone tired of SEO agencies that promise everything and deliver reports

What you won't get

  • Keyword stuffing and spammy tactics

    Content people actually want to read

  • Monthly reports full of vanity metrics

    Focus on what actually drives business

  • Black box strategies you don't understand

    Clear explanations of what we're doing and why

  • Promises of overnight results

    Realistic timelines and honest expectations

Why Me

Knowledge management meets search optimization

Nearly 30 years of building knowledge systems taught me that the best content is structured, findable, and answers real questions. That's exactly what both Google and AI systems reward.

Structure

Content organized so search engines and AI can understand it.

Findability

Every piece of content has a path for people and AI to discover it.

Authority

Content that earns trust from users and algorithms.

Ready to get found — everywhere?

Let's talk about your visibility goals. Whether you need local SEO, AI optimization, or a full strategy — I can help.

Get a strategy session