Show up when local customers search — on Google and AI
Local search has changed. People use Google, but they also ask ChatGPT and Perplexity. Google shows AI Overviews alongside the map pack. Your business needs to show up everywhere customers are looking.
Your customers are searching right now
Every day, people in your area search for services you offer. "Plumber near me." "Best dentist in Eugene." "Pizza delivery Springfield." The question is: are they finding you or your competitors?
46% of all Google searches have local intent. That's nearly half of all searches looking for businesses like yours. And 76% of people who search for something nearby visit a business within a day.
If you're not showing up in those searches, you're not just missing opportunities — you're handing them directly to your competition.
Sound familiar?
- You're invisible on Google Maps while competitors show up first
- Customers can't find your hours, address, or phone number easily
- Your Google Business Profile is incomplete or outdated
- You're getting reviews but not responding or leveraging them
- Your website doesn't mention your location or service areas
- You've tried SEO but don't know if it's actually working
AI is changing how people find local businesses
Google still matters. But AI Overviews, ChatGPT, and Perplexity are reshaping local discovery. Your local SEO strategy needs to account for both.
AI Overviews for local
Google's AI now generates answers for restaurant recommendations, service providers, and local businesses — pulling data from your Google Business Profile and website.
ChatGPT & Perplexity
People ask AI assistants 'best plumber in Eugene' or 'top restaurants near me.' If your business data isn't structured right, AI can't recommend you.
Zero-click is growing
More searches end without a click — users get answers directly. Your content needs to be answer-ready to capture visibility in these AI-generated results.
GBP feeds AI
AI systems pull business data from Google Business Profiles. An incomplete or outdated profile means AI gives inaccurate information about you — or ignores you entirely.
Local SEO still runs on fundamentals
AI tools rely on the same local SEO signals Google uses. Master these, and you're visible everywhere.
Proximity matters
Google prioritizes businesses near the searcher. Your address, service areas, and location signals all play a role in both traditional rankings and AI recommendations.
Reviews are currency
Local searchers and AI systems both analyze reviews. Quantity, quality, recency, and now sentiment all impact visibility across search and AI platforms.
Map pack + AI Overviews
The 3-pack gets 42% of clicks. But AI Overviews now appear in 16% of searches — often for local queries. You need visibility in both.
Mobile-first reality
Over 60% of local searches happen on phones. Speed, click-to-call, and directions matter more than fancy designs.
The Map Pack Still Matters
The 3 businesses in the Google Maps pack get 42% of all clicks. AI Overviews often appear above it, but they frequently link to map pack businesses. Strong local SEO wins in both.
Complete local SEO for the AI era
Everything you need to dominate local search — traditional and AI-powered.
Google Business Profile
Your most important local asset — and the data source AI tools pull from. Fully optimized with categories, attributes, photos, posts, and Q&A.
Map pack & AI visibility
Get into the 3-pack and Google's AI Overviews. With AI answers now appearing in ~16% of searches, you need to show up in both traditional and AI results.
Local citations
Consistent NAP across directories that AI systems aggregate. Yelp, Apple Maps, industry directories — accuracy builds trust with both search engines and AI.
Reviews & sentiment
AI now analyzes review sentiment, not just star ratings. Strategic review generation plus sentiment monitoring that influences both rankings and AI recommendations.
Answer-ready content
Content structured for AI Overviews and answer engines. Clear, direct answers to local queries that AI systems can extract and cite.
Technical local SEO
LocalBusiness schema, mobile optimization, and structured data that helps both search engines and AI understand your business.
How local SEO works
Audit
Analyze your current local presence — Google Business, citations, reviews, website. Find what's broken.
Optimize
Fix your Google Business Profile. Clean up citations. Set up review systems. Improve on-page local signals.
Build
Create local content. Build relevant citations. Establish your authority in your service area.
Monitor
Track rankings, traffic, and calls. Adjust based on what's working. Keep your presence current.
Local businesses that need local customers
If your customers come from your area — not from across the country — local SEO is how you reach them. I work with:
How I'm different
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Black-hat tricks that get you penalizedSustainable strategies that build over time
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Fake reviews or shady tacticsEthical review generation from real customers
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Monthly reports you don't understandClear updates focused on what matters: visibility and leads
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Long contracts you can't escapeFlexible arrangements based on your needs
Based here. Focused here.
I'm based in Springfield and work primarily with businesses in Eugene, Springfield, and Lane County. I know the market, I know the competition, and I know what it takes to stand out in our community.
Eugene
University area, downtown, and beyond
Springfield
Main Street to Gateway
Lane County
Serving the whole region
Local SEO + website = real results
Your Google Business Profile sends people to your website. AI tools pull your business data to make recommendations. If your website doesn't convert visitors into customers, visibility alone won't help.
I build local SEO and AI-readiness into every website project — not as an afterthought, but as a core part of the foundation. Location pages, structured data, answer-ready content, and mobile optimization.
The result? A website and local presence that work together to bring in customers — from Google, from AI, from everywhere they're searching.
- Google Business Profile setup
- LocalBusiness schema markup
- Location-optimized pages
- AI-ready answer content
- Citation building & AI data accuracy
- Review strategy & sentiment monitoring
- Ranking + AI visibility reports
- Local + AI-optimized content
Ready to get found — everywhere?
Let's start with a local visibility audit. I'll show you where you stand on Google, in AI search, and what it takes to show up where your customers are looking.
Get your free auditNo pressure. Just clarity on your local and AI visibility.