Content that connects,
not just fills space
Strategic content built around what your customers actually need to know. Website copy, SEO content, and knowledge systems — created with nearly 30 years of knowledge management expertise.
Most business content doesn't work
It's either written for the business (not the customer), stuffed with keywords (not answers), or created once and forgotten.
The result? Visitors leave confused. Google ignores you. Support gets flooded with questions your website should answer. And that blog you started? Three posts from 2022.
Good content isn't about producing more. It's about creating the right content, structured so people can find it, written so they understand it, and maintained so it stays useful.
Sound familiar?
- Customers keep asking questions your website should answer
- Your services are great but hard to explain clearly
- You know you need content but don't know where to start
- Your website hasn't been updated since it launched
- You've tried blogging but it never sticks
Content services that actually help
Website copy
Clear, compelling messaging that tells your story and moves visitors to action. No jargon, no fluff.
Service pages
Pages that explain what you do and why it matters — structured for both customers and search engines.
SEO content
Content built around what your customers actually search for. Answers their questions, earns their trust.
Knowledge bases
Self-service content that helps customers find answers — reducing support load and building trust.
Content strategy
A plan for what to create, when, and why. No more guessing about what to write next.
Content audits
Evaluate what you have, identify gaps, and prioritize what to fix, improve, or create.
Knowledge-centered content
My approach comes from decades of building knowledge systems at scale. The same principles that help enterprise support teams help customers help themselves? They work for your website too.
Start with real questions
Every piece of content should answer a question someone is actually asking. Not what you think they should know — what they need to know.
Structure for findability
Content that can't be found is content that doesn't exist. I structure everything so people (and search engines) can find exactly what they need.
Write for reuse
Good content gets used more than once. A well-written answer can become a FAQ, a knowledge article, social content, and more.
Keep it current
Outdated content is worse than no content. I build systems that make updating easy and flag when things need attention.
Different needs. Same approach.
Local businesses
- Website copy that converts
- Service page messaging
- Google Business content
- FAQ and about pages
Growing companies
- Content strategy & planning
- SEO-driven content
- Blog & thought leadership
- Email sequences
Teams & organizations
- Knowledge base design
- Documentation systems
- Self-service content
- Internal knowledge management
How content projects work
Discovery
Understand your business, customers, and goals. What questions do people ask?
Strategy
Map out what content you need, prioritized by impact.
Creation
Write, structure, and optimize content. You review, we refine.
Systems
Set up processes for maintaining and updating content.
Not just another copywriter
- • Writes what you tell them to
- • Focuses on clever words
- • Delivers files, moves on
- • No system for updates
- • Discovers what customers need
- • Focuses on clarity and structure
- • Builds systems that last
- • Content that stays current
Nearly 30 years of knowledge management taught me that content isn't just about writing — it's about creating knowledge that helps people. That perspective changes everything.
Ready to create content that actually works?
Let's talk about what you're trying to accomplish. Whether it's a full content strategy or just getting your service pages right — I can help.
Start a conversation