Websites & SEO for Law Firms in Eugene & Springfield, OR
People search for lawyers when they need help most. Make sure they find your firm. Custom websites and local SEO in Eugene and Springfield.
Why legal practices struggle to get found online
You're great at what you do. But when someone in Eugene or Springfield searches for a law firm, do they find you — or your competitor?
46% of all Google searches have local intent. If you're not showing up, you're handing customers directly to the competition.
Sound familiar?
- Potential clients search online but find other firms first
- Your website doesn't convey expertise or build trust
- You're paying for referral services that underdeliver
- Your practice areas aren't ranking in local searches
- Competitors with worse outcomes rank higher than you
Web design & SEO built for legal practices
Everything you need to get found online and turn visitors into customers.
Custom Website Design
Mobile-first websites built to convert visitors into customers. No templates — designed specifically for your business.
Local SEO
Get found on Google Maps and in local search results. Google Business Profile optimization, citations, and review strategy.
AI Search Visibility
Optimized for ChatGPT, Perplexity, and Google AI Overviews. Structured content that AI systems can find, understand, and recommend.
Google Business Profile
Complete setup and optimization of your Google Business Profile — the #1 factor for showing up in local searches and AI recommendations.
Law firms with optimized local SEO report 25-40% of new client inquiries originating from organic search.
Clear pricing for legal practices
No mystery quotes. No surprise fees. Here's what legal practices in Oregon typically invest:
Foundation
$2,500
Custom website with SEO foundation
Growth
$5,000
Website + local SEO + Google Business
Dominate
$8,000+
Full digital presence + ongoing SEO
Common questions from legal practices
How much does a website cost for a law firm in Eugene?
A professional website for a law firm in Eugene costs between $3,500 and $8,000. This includes custom design, attorney profiles, practice area pages, case results (where permitted), consultation request forms, and local SEO. Firms with multiple practice areas or attorneys may invest $6,000-$12,000+ for comprehensive sites.
How do law firms get clients from Google?
Law firms in Eugene attract clients through local SEO and trust-building content. Key tactics: optimizing for practice area + location searches ('personal injury lawyer Eugene', 'divorce attorney Springfield'), building comprehensive practice area pages, showcasing attorney credentials, maintaining strong reviews, and creating helpful legal content.
What should a law firm website include?
An effective law firm website needs: attorney profiles with credentials and experience, practice area pages with clear explanations, case results or testimonials (where permitted), consultation request form, location and contact information, and trust signals (bar memberships, awards). The design should convey professionalism and accessibility.
How competitive is lawyer SEO in Eugene?
Legal SEO in Eugene is moderately competitive, varying by practice area. Personal injury and criminal defense are most competitive, while niche practice areas (estate planning, business law) often have faster ranking opportunities. Consistent local SEO effort with content and reviews typically shows results within 4-6 months.
Serving legal practices across the West Coast
Based in Springfield, Oregon. Working with legal practices in Eugene, Springfield, and Lane County — and throughout Oregon, Washington, Northern California, and throughout the Pacific Northwest.
Eugene, OR
University area, downtown, and beyond
Springfield, OR
Main Street to Gateway
Lane County, OR
Cottage Grove to Florence
Oregon
Portland, Salem, Bend, Medford & statewide
Washington
Seattle, Tacoma, Spokane & statewide
California
Northern California & Bay Area
Most of our work is done remotely — we meet over video calls and collaborate online. Whether you're in Eugene, Seattle, or San Francisco, we work with legal practices across the Pacific Northwest and West Coast.
Ready to get your law firm
found online?
Let's talk about what you need. No pressure, no sales pitch — just a conversation about getting your business in front of more customers.