Websites & SEO for Auto Repair Shops in Eugene & Springfield, OR
When the check engine light comes on, people Google. Make sure your shop comes up first. Custom websites and local SEO in Eugene and Springfield.
Why automotive repair businesses struggle to get found online
You're great at what you do. But when someone in Eugene or Springfield searches for a auto repair shop, do they find you — or your competitor?
46% of all Google searches have local intent. If you're not showing up, you're handing customers directly to the competition.
Sound familiar?
- Customers drive past your shop to one they found online
- Your website doesn't build trust or explain your services
- You're losing to chains because they rank higher
- Appointment scheduling is a hassle for customers
- Your reviews aren't visible or working for you
Web design & SEO built for automotive repair businesses
Everything you need to get found online and turn visitors into customers.
Custom Website Design
Mobile-first websites built to convert visitors into customers. No templates — designed specifically for your business.
Local SEO
Get found on Google Maps and in local search results. Google Business Profile optimization, citations, and review strategy.
AI Search Visibility
Optimized for ChatGPT, Perplexity, and Google AI Overviews. Structured content that AI systems can find, understand, and recommend.
Google Business Profile
Complete setup and optimization of your Google Business Profile — the #1 factor for showing up in local searches and AI recommendations.
Auto repair shops with optimized local SEO report 25-40% of new customers finding them through Google Maps.
Clear pricing for automotive repair businesses
No mystery quotes. No surprise fees. Here's what automotive repair businesses in Oregon typically invest:
Foundation
$2,500
Custom website with SEO foundation
Growth
$5,000
Website + local SEO + Google Business
Dominate
$8,000+
Full digital presence + ongoing SEO
Common questions from automotive repair businesses
How much does a website cost for an auto repair shop in Eugene?
A professional website for an auto repair shop in Eugene costs between $2,500 and $5,000. This includes custom design, service listings, online appointment requests, Google reviews integration, and local SEO. Shops wanting online booking systems or customer portals may invest $4,000-$6,000.
How do auto repair shops get more customers from Google?
Auto repair shops in Eugene grow through local SEO and trust-building content. Key tactics: optimizing for 'auto repair Eugene' and 'mechanic near me', showcasing certifications (ASE, manufacturer-specific), building service pages for common repairs, maintaining strong Google reviews, and appearing in Google Maps searches.
What should an auto repair website include?
An effective auto repair website needs: complete service listings, transparent pricing information, online appointment scheduling, certifications and qualifications, customer reviews, directions and hours, and trust signals (warranties, guarantees). Mobile optimization is critical since customers often search while stranded.
How important is Google Business Profile for auto repair shops?
Google Business Profile is essential for auto repair shops. It's often the first thing customers see when searching 'auto repair near me.' An optimized profile with accurate hours, services, photos of your shop, and strong reviews directly impacts whether customers call you or a competitor.
Serving automotive repair businesses across the West Coast
Based in Springfield, Oregon. Working with automotive repair businesses in Eugene, Springfield, and Lane County — and throughout Oregon, Washington, Northern California, and throughout the Pacific Northwest.
Eugene, OR
University area, downtown, and beyond
Springfield, OR
Main Street to Gateway
Lane County, OR
Cottage Grove to Florence
Oregon
Portland, Salem, Bend, Medford & statewide
Washington
Seattle, Tacoma, Spokane & statewide
California
Northern California & Bay Area
Most of our work is done remotely — we meet over video calls and collaborate online. Whether you're in Eugene, Seattle, or San Francisco, we work with automotive repair businesses across the Pacific Northwest and West Coast.
Ready to get your auto repair shop
found online?
Let's talk about what you need. No pressure, no sales pitch — just a conversation about getting your business in front of more customers.