Role: Director of Information Architecture
Timeline: 2013–2014

Overview: Launched Archery360.com as a dynamic hub for archery enthusiasts, blending pop culture-inspired content with educational resources to drive participation. Designed to connect users with local archery shops and events, the site featured intuitive navigation, engaging articles, and tools like a shop finder.

Impact:

• Built a platform that bridged education and entertainment, linking users to local archery communities.
• Co-led campaigns like Release Your Wild, boosting engagement and participation.
• Enhanced ArcheryTrade.org to support ATA’s mission of growing archery and bowhunting.

Highlight: Transformed Archery360.com into a key driver of consumer interest and local participation, fueling archery’s growth.